Meta Tests Facial Recognition to Curb Deepfake Scams
Firm Won't Deploy Feature in the EU, UK Due to Data Collection Norms
Meta is rolling out facial recognition technology on its social media platforms to spot scam ads featuring celebrity deepfakes. Meta took down 8,000 of the "celeb bait" scam ads. The feature also aims to verify the identities of users locked out of their Facebook or Instagram accounts.
Meta is rolling out facial recognition technology on its social media platforms to spot scam ads featuring celebrity deepfakes. Meta took down 8,000 of the "celeb bait" scam ads. The feature also aims to verify the identities of users locked out of their Facebook or Instagram accounts.